I vote we stop calling it inflation at all. Seize the language. It’s price gouging, not inflation. Inflation is a nebulous concept that invokes feeling of being too complex for the layman, a struggle as old as economy itself against a beast no one has ever truly slain.
Price gouging is the truth of it. And it makes it very clear who is to blame, and what must be done to end it.
Can confirm this works wonders. Australia is in a cost of living crisis rn and the two major supermarkets are a big part of it, as they pretty much have a duopoly on not just the grocery shopping market, but a bunch of others considered to be essential (things like fuel). They are trying to blame their price rises on inflation, but the media recently started reporting it as price gouging (which it is), and it got the average person pretty worked up, better than blaming inflation did.
